Leading B2B provider of sports betting services to licensed B2C gaming operators, Kambi, has announced the inclusion of college football within its Game Parlay product.
It will now be possible for wagers to include numerous college football markets in their bets on Kambi’s Game Parlay product with the addition of NCAA football betting options.
Kambi will now have the opportunity to offer its customers parlay moneyline, together with totals, spreads and collective team totals on college football games.
A selection of sought-after player prop offers will be put forward in anticipation of the NCAA football season. This includes total passing yards and touchdown scorer.
Simon Noy, the Senior Vice President of Trading at Kambi, commented that the expansion of college football within Game Parlay is an exciting step forward for their product, their partners and bettors alike.
He also said that bettors can now enjoy even more college football markets in their Game Parlay bets that span not only across multiple games but across multiple leagues and sports too.
Noy went on to say that with Game Parlay already proving so popular with bettors they look forward to enhancing the product even further over the coming months, with NHL and MLB expansion.
The expansion of Game Parlay comes after the success of the NFL season, which saw more than 40% of NFL wager engagement. Approximately 20% of pre-game NFL bets arose from multi-game combinations.
Wagers can now combine both college and parlays with professional games together to form one single bet.
