FanDuel Group is thrilled to announce that it has extended its multi-year partnership with The National Basketball Association (NBA) that will see it being designated as the official sports betting partner for the association.
The new partnership will give the operator an opportunity to enjoy expanded marketing content and digital rights to integrate NBA assets within its sports betting, fantasy sports and online casino platforms.
In terms of the deal FanDuel will also be made exclusive presenting partner of the weekly NBABET Show and the Games page of NBA.com will have the choice to display FanDuel’s odds.
In addition, the group will be allowed to promote its online casino games featuring NBA marks and logos and also continue to use official NBA betting data, league marks and logos across its sports betting and free-to-play game offerings.
Amy Howe, President and Chief Executive Officer at the Fanduel Group, commented that FanDuel’s partnership with the NBA has been a cornerstone of their success for many years, and together they have revolutionized what is possible in a partnership between a professional sports league and a sports gaming operator.
Howe went on to say that as they move into the next phase of their relationship to include the NBPA, they are excited to once again re-image how they engage basketball fans.
Que Gaskins, Interim President of THINK450 (NBA’S engine), said they are excited to partner with FanDuel to bring more opportunities for their players to engage with new communities of fans and to create unmissable moments and collaborations in basketball culture.
A short while ago NBA signed a similar partnership with FanDuel rival DraftKings.
