Durham County Cricket Club, a first-class county club that represents the historic county of Durham, is pleased to announce that 188BET, a prominent bookmaker within the European football market, has signed a contract extension for a period of one year that will see the bookmaker remain as a sponsor for the 2018 cricket season.
In terms of the one-year extension, 188BET logos will feature visually around the Emirates Riverside stadium and will see the betting specialists continuing to sponsor Durham’ T20 Blast half-time activation.
Tom Seymour, the Sales Director at Durham County Cricket Club, commented on the extension by saying that they are extremely delighted that 188BET will be with them next year and eagerly look forward to working closely with them over the 2018 cricket season.
Seymour went on to say that the work that they did in 2017, including the 188BET family zone at their England v West Indies International fixture in September of last year worked excellently and they are hoping to continue to bring Durham fans a vast range of special offers and prizes.
He also said that 188BET have worked very hard to try and drive its audience to Emirates Riverside using competitions through social media channels and digital communications.
Seymour added that discussions have been ongoing since the end of the 2017 campaign about how they can develop the partnership and they are delighted that 188BET were happy to commit to another year, having seen the value of working alongside Durham County Cricket Club.
