The new FanDuel sports betting group, that comprises of merged operational assets from FanDuel, Betfair US, TVG, DRAFT and Paddy Poker Betfair, with a presence across 45 states and 8 million customers, has revealed that it is planning to create Sports Betting TV Shows to coincide with the repeal of PASPA and the rise of US gambling as a result thereof.
The company intends adding the programs to its TVG and TVG2 cable networks, which are currently dedicated to horse racing, as well as to digital channels operated by the company.
Matt King, the Chief Executive Officer at FanDuel, commented that they are going to be investing heavily in content. He added that there is a lot of different formats they can distribute through and a lot of different channels.
Since the Supreme Court’s ruling in May that states could legalize such wagering, gambling companies are scrambling to get into sports betting. MGM Resorts International, Penn National Gaming Inc. and Caesars Entertainment Corp are planning to operate sports betting facilities at casinos in states such as New Jersey, Mississippi and Pennsylvania, where enabling legislation has passed. Rivals of FanDuel such as William Hill Plc and DraftKings Inc. are offering their brands and technology in partnership with other casino operators.
New Jersey, which is one of the states that have been the quickest to capitalize on the loosening of laws, has already witnessed considerable revenue increases, and took in over $16.4 million in revenue within its first few weeks of taking bets with the figure expected to rise rapidly as the heaviest betting season of the year returns this autumn.
