Warner Media’s Turner Sports and its digital division Bleacher Report have entered into an agreement with Caesars Entertainment in terms of which it will develop sports gambling content.
The agreement signed by the two companies will see Bleacher Report establishing a first-of-its-kind studio inside the sports book at the Caesars Palace Las Vegas Hotel and Casino from which the team will develop gaming-related programing and editorial content.
Lenny Daniels, President of Turner Sports, commented that the sports gaming industry is rapidly growing and Turner is poised to be an industry leader in the development of gaming-related content experiences.
Daniels went on to say that gaming content will be a key driver for increasing fan engagement across all platforms, including time spent watching live sporting events and other criteria that impact television viewership. He also said that they are extremely excited to form this groundbreaking relationship with Caesars, a proven leader in sports gaming, as they collaborate to deliver the best gaming-related content experiences for their fans.
The agreement will also see Caesars serving as a gaming and sponsorship partner with Bleacher Report.
Mark Frissora, President and Chief Executive Officer for Caesars Entertainment, said that Caesars Entertainment continues to redefine its role as a sports authority in the gaming-hospitality industry. He added that aligning with one of the most influential brands in all of sports media allows Caesars Entertainment to amplify its sports-gaming experience for guests across their global empire and also reach millions of fans who engage with Bleacher Report for premier content every day.
