Betfred, a leading UK bookmaker, is thrilled to announce that it has renewed its title sponsorship of Super League, the English rugby league competition, for a further two seasons.
The current three-season deal, that commenced in 2017, was due to expire at the end of the current 2019 campaign but will now run until the end of the 2021 Super League campaign.
Rhodri Jones, Super League’s Chief Commercial Officer, commented that it is a historic and ground-breaking deal and is a significant increase on previous sponsorships, reflecting the growing popularity and value of the Super League brand.
Pay-television broadcaster Sky, Super League’s exclusive live rights holder in the UK since the start of the tournament in 1996, revealed that Betfred agreed to pay between £850,000 and £900,000 per year in the first three seasons of the title sponsorship, until the end of this year.
Super League has described the new agreement as a “multi-million-pound investment” over two years and it would, therefore, appear as though Betfred has committed to paying an increase of at least 10% for its annual sponsorship rights fee.
The owner of Betfred, Fred Done, is from Salford, which competes in Super League and is a fan of the sport which is dominated by teams from the M62 corridor in the north of England. The London Broncos and Catalans Dragons, based in the French city of Perpignan do, however, also compete in the 12-team competition.
Easter weekend saw Super League set a new record total attendance of 78,917 for a round of fixtures in its 12-team format, while a record crowd of 31,555 was attracted to Catalans Dragons’ victory over Wigan Warriors in the first every rugby league match at Barcelona’s Nou Camp this past weekend.
