The sovereign dominance of sports betting over online gambling industry is so prominent that almost every casino service operator is willing to enter into this money rolling fast growing industry hence we have a new online betting operator in town every other day. For now, it’s the turn of the Grosvenor Casinos, a subsidiary of Rank Group, who has tied up with Kambi to produce a new sportsbook for online and land-based players.
Although the deal for such a move was signed back in January but preliminary preparations to launch the service took so much time and reportedly they are now ready with hosts of lucrative offers for aspiring sports bettors and new offerings will be integrated with Rank’s gaming platform, supplied by Bede Gaming. To distinguish the initiative from other similar offerings currently available in the market, herein players will be targeted with a range of special offers, such as price boosts or enhanced odds since Grosvenor Sport has the technology to coordinate with in-casino activities, at national and local level, to offer guests a personalized experience.
Apart from that, exclusive features of the new platform will be that operators can now monitor individual online and in-venue activities of users and these offers will be regularly updated in order to provide a more personalized experience for the players. Talking about the new initiative and if it is going to bring anything new in the market, Steve Munns, head of sport at Grosvenor Casinos, said: “We are committed to offering our customers the best in category for an all-round gaming experience.
“We have ensured Grosvenor Sport is a premium quality sportsbook product with the trust, security and prestige of the Grosvenor brand that our customers value and depend on.”
Those who are aware of Grosvenor brand know how worthy its entry into the sports betting could be since it is enjoying a mega 1.7m UK customers and with a range of bookmaking options with industry leading Live In-Play betting, it can surly take its position amongst the toppers of the industry in no time.
