Leading B2B provider of next generation sports betting solutions, Digital Sports Tech, is pleased to reveal that it has expanded into the Mexican market by entering into an agreement with Caliente that will see it provide the leading Mexican operator with its unique Player Proposition Betting product.
The deal will see Caliente being the first operator in Latin America to launch Player Props and follows the recent successful integration with Coral in the U.K. and Europe and with MadBookie in Australia. Ladbrokes Austrialia is also due to launch Player Props early this year.
Player Props enables customers to create and customize their own bets on player performance across a range of statistics and sports, all in real time.
Ari Lewski, Executive Director of Digital Sports Ltd., commented on the deal by saying that Latin America is a significant sports betting market and they are really excited to be able to offer their game-changing player proposition betting product to Caliente, another highly-respected, tier-one sportsbook.
Lewski added that they are excited that Caliente is a very U.S. sports-focused operator because that is where they believe their player props product comes into its own. He also said that they have seen from all their partnerships how popular player related betting opportunities are and they believe it is going to be one of the biggest growth areas for sportsbooks in 2017.
Emilio Hank, CEO of Caliente Interactive, said that Digital Sports Tech’s Player Props product is going to be a great addition to their sportsbook offering, as it caters very nicely to their customer base given their penchant for betting on the big U.S. sports.
Sports currently available via the product include Basketball, Football, Rugby League and American Football.
