Sports data platform provider iSport Genius has revealed that it has entered into a partnership with online betting operator Sportsbet that will see the Australian online sports betting market being able to utilize a data proposition that informs and educates customers about their betting options.
iSport Genius’ helps to improve the general experience for sports fans and punters with its’ interactive consumer-facing platform that leverages data via an instinctively designed interface that creates a huge volume of engaging calls to action.
Nathan Rothschild, the Co-Founder and Partner at iSport Genius, said that their deal with Sportsbet is another important vote of confidence in iSport Genius. He added that their product will now be available to more punters in Australia than ever before.
Rothschild also said that with the AFL and NRL finals approaching it is pleasing to see that Sportsbet truly understands the role iSport Genius has to play when it comes to acquiring and retaining customers around the biggest sporting events on the calendar.
Doug Brown, the General Manager for product at Sportsbet, commented on the partnership by saying that they are extremely excited to be partnering with iSport Genius to bring “The Locker Room” to Sportbet customers.
Brown went on to say that the depth of data and betting insights now available across their platforms makes them the market leader in this space and adds a new level of excitement for their customers.
The iSport Genius product is due to be available on Sportsbet’s mobile offerings from late August and will also offer a full suite of data covering the major European football competitions as well as North American professional leagues, tennis and more.
