The LeoVegas Mobile Gaming Group has revealed that it will be expanding its sponsorship partnership with the Swedish Open in Bastad by assuming its role as a principal partner for the prominent tennis tournament.
Gustaf Hagman, the Group Chief Executive Officer at LeoVegas Mobile Casino, issued a statement wherein he commented that last year’s successful sponsor partnership with the Swedish Open in Bastad was a strategic effort to profile LeVegas Sport and their offering in tennis.
Hagman went on to say that this venture whet their appetite, and they have therefore chosen to ramp up their sponsorship from Official Partner to become one of the Swedish Open’s Principal Partners.
The operator also revealed that betting on tennis – especially live betting via mobile devices – is one of the gaming categories which in terms of turnover is growing the fastest in most of LeoVegas markets.
The Chief Marketing Officer at LeoVegas, Louise Nylen, added that their sponsorship partnership with the Swedish Open strengthens their position as a relevant actor in sports and especially in tennis.
Nylen also said that it is their ambition to be at the forefront with their data-driven marketing and to combine this with collaborations and sponsorships that have a clear coupling to their offering. She added that they are therefore looking forward to the Swedish Open, which will be an extension of an exciting summer in sport.
The Swedish Open is an ATP 250 Series event that is due to take place from 15th to 22nd July 2018 in Bastad. It is anticipated that approximately 40,000 spectators will attend the event.
