Yabo Sports, a popular betting company, has revealed that it has entered into a regional partnership with German Bundesliga football club Hertha Berlin in terms of which it will serve as the official and exclusive betting partner of Hertha in Asia.
The agreement signed between the parties will see the deal run for two years, from the 2018-19 season through to the 2019-20 campaign.
Yabo Sports will benefit from a branding presence on LED advertising boards inside Hertha Berlin football team’s Olympiastadion Berlin home Stadium, as well as on a number of the club’s social media platforms in both Europe and Asia.
The new deal was brokered by the Lagardere Sports agency on behalf of the Hertha Berlin club.
Sunny Xu, the Chief Executive Officer at Yabo Sports, commented on the sponsorship by saying that Yabo Sports is proud to become Hertha BSC’s exclusive betting partner in Asia, with the aim to enhance brand value and regional influence together with the club.
Xu went on to say that looking ahead, they will devote themselves to provide users with more quality sports games in the region, as well as more exciting Hertha BSC content in partnership with the club.
Ingo Schiller, the Chief Executive at Hertha Berlin, added that Yabo Sports is their first regional exclusive partner in Asia, which is a strategically important market for them.
Schiller also said that looking forward to a long and successful partnership with Yabo Sports, they will continue to drive Hertha BSC’s international strategy hand in hand forward.
