Gibraltar based operator Addison Global Group is pleased to announce the soft launch of its first brand, a mobile-first sportsbook powered by leading sports betting solutions provider SBTech and licensed in the United Kingdom.
Last week Juergen Reutter, the Chief Executive Officer at Addison Global, commented on the launch by saying that they are delighted to partner with SBTech on this exciting new venture. He added that they are not attempting to break through the World Cup noise but that instead, their marketing approach will focus on the new football season in August, to coincide with some major sponsorship activity and the release of their MoPlay app.
Reutter also said that MoPlay will be positioned to resonate strongly with a millennial audience and push the boundaries of what can be achieved in mobile gambling.
Reutter went on to say that they will meanwhile continue to work closely with SB Tech in order to enhance their product offering. He added that although MoPlay is open for business, this is very much a soft launch for now.
MoPlay.co.uk will operate on the SBTech Chameleon360 i-gaming platform and will give players an opportunity to wager on a selection of sports.
Richard Carter, the Chief Executive Officer of SBTech added that they are delighted to have partnered with Addison Global and are eagerly looking forward to helping this highly experienced and ambitious management team to build a truly unique and original mobile only sports and gaming brand based off SBTech’s next generation APIs.
