Pala Interactive, an online social and real money gaming software Development Company is pleased to announce that it has taken on the marketing services of Betgenius in an effort to enhance its player acquisition strategy in its New Jersey operations.
In terms of the deal between the parties, Pala Interactive will benefit from Betgenius’s experienced expertise in delivering personalized digital campaigns in the online gaming space, as well as its performance focused approach to programmatic media buying.
Betgenius was named Acquisition and Retention Partner of the Year at the 2018 EGR Awards which was held in London. The company runs a specialist digital marketing agency that helps more than 150 regulated sportsbook, lottery and casino operators economically acquire, engage and retain customers.
Jeremy Clemons, Chief Marketing Officer at Pala Interactive commented that they are excited to partner with Betgenius to enhance their customer acquisition efforts. He added that Betgenius delivers a unique blend of digital marketing expertise along with a keen understanding of the online gaming market.
Clemons went on to say that they are confident that combination from Betgenius coupled with Pala Interactive’s delivery of an outstanding player experience will make their performance-based programmatic campaigns successful.
Josh Linforth, Business Development Director – Digital Marketing at Betgenius said that Pala Interactive is a forward-thinking operator which understands the power of effective digital marketing. He also said that he is confident that their strong inventory, unique creative capabilities and lower-funnel acquisition tactics will help them scale their online presence and drive revenues in New Jersey.
