Perform Group, the complete sports content provider and partner to the largest media owners, bookmakers, rights-holders and professional teams in the world, is thrilled to reveal that it has been appointed as an Authorized Major League Baseball Data Distributor to U.S. sports betting operators that forms part of a paid partnership with Major League Baseball (MLB).
In terms of the new partnership, Perform will enhance its range of data to cover major sports leagues around the globe.
Perform Group currently has official high-speed data covering leading sports leagues around the world that includes the Spanish La Liga and English Premier League, delivered under Perform’s ‘RunningBall’ fast data service.
Andrew Ashenden, the Chief Commercial Officer at Perform Group, commented on the appointment by saying that they are delighted to add Major League Baseball’s official fast data to their offering for US facing sportsbooks and odds providers.
Kenny Gersh, Major League Baseball EVP, Gaming & New Ventures, said that it is an important development for them to partner with Perform Group as the second Authorized Major League Baseball Data Distributor in the United States for sports betting operators.
Gersh went on to say that multiple distributors of their rich, reliable, low latency data will help drive competition and innovation in the sports betting landscape, providing Major League Baseball fans with the very best gaming experience possible.
Major League Baseball also entered into a multi-year partnership with Sportradar in February of this year.
