English Premier League football club, Arsenal has revealed that it has entered into a deal that will see VBET acting as its new official betting and gaming partner.
The three-year agreement will run until the year 2022 and allows VBET to gain access to the first-team squad in order to create customized content and exclusive offers for supporters.
Former Arsenal and England midfielder Ray Parlour has been signed up by the operator as a brand ambassador and will become the official presenting partner of The Breakdown, which sees former Gunner Adrian Clarke provide supporters with deep strategic analysis of games.
Peter Silverstone, Arsenal FC Commercial Director, commented that they are delighted to welcome VBET into their family of official partners.
Silverstone also said that Innovation is a key part of what drives them at Arsenal, so they are excited to partner with such a forward-thinking global brand.
He went on to say that they look forward to working with them to create unrivalled content and provide exclusive offers that they know their supporters will enjoy.
Vigen Badalyan, Founder and Chief Executive Officer at VBET, said that everyone at VBET is delighted to be Arsenal’s global betting partner for the next three years. He added that by building their own software and doing everything in-house they can offer supporters an innovative, easy and safe experience that has responsible gambling at the heart of the brand. He also said that they look forward to engaging with passionate Arsenal fans around the world.
Badalyan went on to say that they are great admirers of Arsenal’s tradition and this partnership is a key part of their long-term strategy.
