Bet90, a leading online gaming and betting operator, has revealed that it has entered into a strategic partnership with one of Brazil’s leading football associations, the Paulista Football Federation (PFF).
The new partnership will see Bet90, part of Veltyco Group plc, being visible across all Paulista A1, A2 and Copa Sao Paulo pitch-side advertising. The operator will also hold name and logo rights, man of the match presenting rights, further activation rights in and around the stadium as well as tickets.
Included in the PFF teams are Sao Paulo, Santos, Palmeiras and Cornithians.
The partnership between the parties will also see the two working together across a wide range of digital activations and integrations.
Losif Galea, a Director at Bet90 commented on the partnership by saying that a company with a growth trajectory like their company is always looking to find the perfect partners to help them enter new markets and enter them with impact.
Bet90 and the PFF were brought together by Sportradar’s Ad Products & Technologies unit, who saw the teamwork that the company’s Integrity Partner the PFF could develop with Bet90, who is a client of the company on the Betradar side of the business.
Galea went on to say that this partnership is absolutely on point and they are delighted their friends at Sportradar could help them put this together.
Dominik Beier, Global Head of Advertising and Sponsorship at Sportradar commented that they are really enjoying working as matchmaker at Sportradar. He added that they have a strong list of partners, clients and friends in both the betting world and in the sports world and it is truly rewarding to identify which of those will work well together and will help deliver mutual value.
