BetMGM’s sports betting brand has revealed that it has entered into a deal with Madison Square Garden Sports (MSG Sports) ad Madison Square Garden Entertainment (MSG Entertainment} that will see it become a sponsor of the New York Knicks and New York Rangers.
In terms of the new deal, BetMGM will have the opportunity to have its branding appear inside Madison Square Garden, which is a Manhattan-based arena that plays home to both teams.
BetMGM’s signage will also include spots on Zambonis, basketball stanchion, hockey dasherboard and ribbon LED signage in the seating area. In addition, the company will also be featured on both teams’ social media pages with space on the MSG TV network for branding also being part of the deal.
It is not yet known what the price is that is being paid for the sponsorship.
The deal signed by the parties will help BetMGM to enhance its brand in New York, where it recently obtained a license to offer a mobile sportsbook.
Ron Skotarczak, Executive Vice President of Marketing Partnerships at Madison Square Gardens, commented on the deal by saying that MSG Sports and MSG Entertainment are made up of world-renowned brands that set industry standards for excellence, exposure and engagement, making them ideal partners to help drive sports betting’s continued growth.
Matt Prevost, Chief Revenue Officer at BetMGM, said that New York is a critical state for BetMGM’s continued growth and he cannot think of a better way to begin their relationship with The Empire State than partnering with ‘The World’s Most Famous Arena’ and their legendary team franchises.
