BetMGM has added Elvis Presley to its branded slot lineup, launching the first title in New Jersey, Michigan, and Ontario while a second game waits in the wings for later in 2026.
Elvis Heads Back to the Reels
BetMGM is leaning hard into old-school Vegas with a new run of Elvis Presley-branded online slots developed by Octoplay. The deal gives BetMGM exclusive rights to Elvis-themed online casino games, adding another familiar entertainment name to a platform already packed with branded content.
The first release, Elvis Presley: Viva Las Records, is now live in New Jersey and Michigan, along with Ontario, Canada. A second Elvis title is slated to arrive near the end of summer 2026, giving the operator a two-game push built around one of the most recognizable names in music.
For players, the pitch is pretty clear. This is less about subtlety and more about stepping into a bright, polished version of Elvis-era Las Vegas, with all the swagger, flash, and jukebox energy that comes with it.
What Players Get From Viva Las Records
The debut game uses a 5×3 layout and includes a Hold & Win bonus, plus five jackpot tiers. Top payouts reach 2,500x stake, which puts it in the familiar “big hit if the stars line up” category that slot fans know well.
The game also goes all in on Elvis iconography. His silhouette sits over the action, and the visual design leans into the singer’s image and stage presence rather than treating the license like a sticker slapped onto a standard slot. For the average casino player, that matters. A branded game has to feel like the real thing or it starts looking like a cheap souvenir by the second spin.
Oliver Bartlett, BetMGM’s Senior Vice President of Gaming, framed the launch as a nod to Las Vegas history, saying Elvis helped shape the city’s entertainment identity and that the new games are meant to capture the charisma of a larger-than-life legend.
Octoplay Gets a North American Spotlight
For Octoplay, the launch is more than a flashy music tie-in. It is another push into North America and a chance to prove that premium branded content can travel well when the execution lands.
CEO Ralitsa Georgieva said Viva Las Records posted strong early results and argued that Elvis’s cultural pull helped the title connect right away. That is the upside of a license like this. You are not asking players to learn a new world from scratch. They already know the star, the sound, and the vibe before the first reel even turns.
The Elvis deal also follows BetMGM’s broader push into branded casino content. The operator has already added other recognizable properties to its online casino mix, and this latest release keeps that momentum going.
BetMGM Pairs New Content with Big Jackpot Numbers
The Elvis launch lands alongside a fresh batch of payout figures that BetMGM is happy to talk about. The company says it paid out $122.1 million in jackpots during 2025, with Michigan leading the way at $42.6 million.
Pennsylvania followed with $29.7 million, while New Jersey reached $23.5 million. Ontario added CA$29.5 million, and West Virginia chipped in another $5 million.
A few individual wins gave the numbers extra shine. In Michigan, one player hit $897,928 on Bison Fury late in December, and another landed $612,764 on MegaJackpots Cash Eruption from a $2 spin just days later. Ontario produced the biggest headline, where a player won CA$1.6 million on MGM Grand Millions in April before returning less than a week later for another hit worth CA$417,377.
That kind of payout story is not a side note for regular players. It is part of the sales pitch. BetMGM is not just adding another branded slot. It is trying to sell the idea that the next big-name game could also be the next big win.
A Familiar Name with an Easy Sell
Elvis is one of those brands that does not need much explaining, which gives BetMGM a clean lane here. Players get a recognizable theme, a straightforward jackpot hook, and a game dressed up in enough Vegas nostalgia to make the package feel complete.
Whether the second title can keep the act rolling is the next question. For now, BetMGM has a new exclusive, Octoplay gets a louder foothold in North America, and Elvis has found yet another stage. This time, it just happens to come with spinning reels.
