Gambling data and information group Betradar has entered into a partnership with DOJO Madness that will enable the company to provide live odds “across a wide range of online and offline esports competitions”.
The deal between the groups will see DOJO Madness monitoring the events while Betradar will generate pre-match and real-time odds on the events, which will then be offered by operators to customers. The groups are hoping to create coverage of popular game events such as Counter Strike, Dota2, GO, Overwatch and more.
James Watson, Head of Esports at Betradar, commented on the deal by saying that they were always clear that esports live betting provided a wonderful opportunity to invigorate the market, but they were not prepared to rush in at the cost of their and their clients’ reputation. He added that with the closing of skins betting sites the timing now seems right to bring their live solutions to market to enable traditional bookmakers to meet the demands of the eSports community.
Watson went on to say that across all esports, the complexity of the games and the huge volume of data that needs to be captured and processed makes it more challenging to model than traditional sports. He also said that they have created a new and unique framework that will greatly benefit operators who will be able to tap into the demand for comprehensive live coverage with the ideal range of Betradar services to support them alongside the best content and odds suggestions.
eSports has turned into a major industry over the past few years and it is estimated that global turnover on the events will reach an amount of $30 billion within five years.
