Betsson has completed its takeover of Rhino Entertainment, giving the gambling group a larger Canadian footprint and a ready-made route into Alberta’s newly opened regulated iGaming market.
Betsson Takes Control of Casino Days
Betsson has closed its €64.5 million acquisition of Rhino Entertainment’s Canadian-facing consumer operations, bringing the Casino Days business and its supporting infrastructure under the Betsson umbrella.
The transaction covers Rhino’s assets, licences, staff and operational capabilities. Betsson is also picking up Rhino’s proprietary front-end and middleware technology, giving the group another piece of technology it can use across its business-to-business operations and potentially license to other operators.
Betsson paid €51.25 million upfront, with the remainder due six months after the deal closed. The acquisition was first announced in March 2026.
Alberta Gives the Deal Extra Bite
The timing is useful for Betsson. Alberta launched its regulated online gambling market on July 13, 2026, with Casino Days among 22 sites available from day one. More than 50 sportsbook and casino sites have received licences from Alberta Gaming, Liquor and Cannabis.
Betsson itself was missing from the initial operator line-up despite already having Canadian experience through Betsafe, which has operated in Ontario since February 2023. Buying Rhino fixes that gap without forcing Betsson to build an Alberta-facing operation from scratch.
There is plenty to chase. Alberta’s regulated online gambling market has been projected to generate CA$1.35 billion in revenue, although Betsson will be fighting for customers alongside familiar heavyweights including BetMGM, DraftKings, FanDuel and Caesars. Operators also face a 20% tax framework and extensive licensing and responsible gambling requirements.
What the Move Means for Players
For Canadian casino players, the deal is less about the corporate paperwork and more about what Betsson does with Casino Days from here.
Owning the platform gives Betsson greater control over the technology, product and customer experience behind the brand. In a crowded Alberta market, that could translate into more pressure to compete on game selection, promotions, payments and overall usability rather than simply relying on name recognition.
Players should not expect an overnight transformation, but Betsson now has a much cleaner path to compete in both Alberta and Ontario while operating Casino Days as part of a much larger international gambling group.
Acquisitions Remain Part of Betsson’s Playbook
Rhino is far from Betsson’s first purchase aimed at strengthening its position in regulated markets. The company has previously acquired betFIRST in Belgium, INKAbet in Peru and Colbet in Colombia.
A planned acquisition of Holland Gaming Technology and Holland Power Gaming did not make it across the finish line. Betsson withdrew after Dutch regulators failed to approve the transaction before the agreed deadline.
The Rhino deal gives Betsson something more immediate: existing Canadian brands, technology and licences at a time when another major provincial market has just opened its doors. In Alberta’s increasingly busy online casino lobby, arriving with Casino Days already up and running beats turning up empty-handed.
