Leading global online gambling operator Betway is pleased to announce that it has entered into a multi-year partnership with National Basketball Association team the Dallas Mavericks that will see it becoming the official and exclusive free-to-play partner of the NBA side.
In terms of the agreement signed by the parties, Betway will be secured branding rights and will have its’ betting platform’s logo shown on a range of surfaces around the court inside the team’s American Airlines Center home arena.
Ryan Mackay, Dallas Mavericks Senior Vice President of Corporate Sponsorships, commented on the partnership by saying that Betway has been a phenomenal partner from the beginning, working with them to navigate this industry in a state where there are still many uncertainties yet potential for massive growth.
Mackay went on to say that they look forward to providing tremendous value to both Betway and their fans.
Anthony Werkman, the company’s Chief Executive Officer, said that continuing the growth of the Betway brand in the US, they are delighted to be partnering with the Dallas Mavericks.
He added that the Mavs are a globally recognized team that will help promote the Betway name around the world.
Werkman also said that they are excited to be showcased to their amazing fan-base whose loyal support helped the Mavs achieve the outstanding record for the longest run of sold-out games in major league sports.
The announcement comes after Betway entered into partnerships with five other NBA teams earlier this year.
