The African Continent is a melting pot of cultures and color. That’s why taking a westernized approach to marketing and development in Africa and just expecting it to work does not unlock the full potential for iGaming operators. That is also why the next chapter for BtoBet will be tremendously important for the entire industry.
The Sports Betting East Africa event is just around the corner, and BtoBet is ready to head to Uganda to launch its latest report on the gambling industry. Notably, the report titled East Africa: Leading the continent’s iGaming revolution, places a specific magnifying glass on East Africa.
The report looks at the many opportunities available to the world when it comes to iGaming in East Africa. Due to massive growth in internet and mobile phone uptake, the growth in iGaming in these markets is unprecedented.
One of the most interesting items in the report is a look at those potential gamers in the market who are classified as ‘unbanked’, meaning that they do not have access to an official bank account. These players are therefore not able to deposit money the way that most first world players would do. This conundrum has seen the rise in mobile payments, creating a new opportunity for iGaming operators.
BtoBet has also recently released a White Paper Partnership Program with STM Gaming, their official regional partner. This, along with a look at bespoke content for the African market, is also highlighted in the report.
