Caesars Sportsbook has expanded its US footprint by inking a deal with the Indianapolis Motor Speedway and has been named the company’s official sports betting partner for the Indy 500 and IMS.
The president of IMS, Doug Boles expressed the group’s excitement at partnering with Caesars and said that he believed that the group’s on-site presence will give fans a new opportunity to engage with the on-track action at what he called “the Racing Capital of the World”.
“This is another reason to look forward to an epic and historic Month of May at IMS,” he said.
Spectators on practice and race days during the month will be greeted by the Caesars Sportsbook Lounge at Pagoda Plaza. Caesars Sportsbook app users will enjoy complimentary food and drink, live entertainment, and racing games to complement the branded giveaways throughout every race.
“The IMS partnership includes race day support with video board placements, PA announcements and program ads to promote Caesars Sportsbook,” said the Indianapolis Motor Speedway in a press release. “In celebration of the 106th running of the Indy 500, Caesars Sportsbook will offer new customers an exciting promotion: download the Caesars Sportsbook app and make a first-time deposit of $20 to receive $106 in free bets along with entry into the Caesars Sportsbook Lounge at Pagoda Plaza.”
