The Chicago White Sox baseball team has entered into a sports betting partnership with Caesars Entertainment., and the team has made Caesars Sportsbook its official sports betting partner.
Terms of the Deal:
- Caesars will gain access to the baseball team’s logos, marks, LED signage, and digital and social media assets.
- Caesars will be featured in White Sox marketing and merchandise.
In a statement released by the baseball club, its chief revenue and marketing officer, Brooks Boyer said this:
“By teaming up with a globally recognized entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans an extraordinary sports and entertainment experience.”
“With energized talent on the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programs,” he added.
The CEO of Caesars Entertainment, Tom Reeg pointed out that it was the perfect time for the group to align with an iconic franchise such as the Chicago White Sox.
He said that “some of the most passionate sports fans in the country call Illinois home,” and Caesars was able to provide White Sox fans and sports fans across the state with the very best sports experience through Caesars’ world-class resorts.
The Caesars Sportsbook app was recently relaunched and is now available for mobile registration.
