Codere Italia, long known for its land-based gaming presence, has officially stepped into the online gambling market with the launch of Codere.it. Backed by Grupo Codere, the company is moving beyond betting shops and bingo halls to tap into the increasingly competitive Italian iGaming space.
The move comes after Codere secured one of the limited licenses issued by Italy’s gambling regulator, the Agenzia delle Dogane e dei Monopoli (ADM), earlier this year. The platform promises a fully compliant, secure, and modern gambling environment — one designed with both players and future partners in mind.
What It Means for Players
For the average Italian online gambler, Codere.it brings another trusted name to the mix — and competition is always good news. More operators typically mean better welcome bonuses, more competitive odds, and a wider variety of games.
Codere is also pushing for a seamless experience across retail and online platforms. So if you’re someone who visits Codere’s physical venues, expect the same brand consistency and possibly loyalty perks that work both in-store and online.
Tech-First, Player-Focused
Roberto Russo, Online Director at Codere Italia, described the platform as scalable and built for growth, with a focus on user experience and long-term reliability. Codere claims the site meets top international standards, offering smooth navigation and high-quality content, including casino games and sports betting.
This tech-focused launch is part of Codere’s broader strategy to stay competitive in a market now dominated by digital giants like 888, Sisal, and LeoVegas.
B2B Partnerships and Omnichannel Goals
Codere isn’t just looking to attract players — it’s also courting business partners. The company is open to B2B collaborations, especially with retailers who want to move online but lack the infrastructure or brand power. Codere offers them tools, transparency, and access to a trusted name in gambling.
According to Alejandro Pascual, Regional Manager Europe and Country Manager of Codere Italia, this is about merging retail and digital experiences. It’s a play for long-term customer loyalty in an environment where users now expect flexibility and accessibility across platforms.
Navigating Italy’s Tougher Rules
Codere’s launch comes at a time when Italy’s online gambling rules have gotten stricter — and pricier. Just getting a license now costs €7 million, up from €200,000, a massive jump that has kept smaller players out of the game. Operators also face high taxes on sports betting and casino revenue, along with mandatory contributions to responsible gambling programs.
Despite the increased costs and regulation, big names continue to invest in Italy’s online sector. Codere’s move shows confidence that there’s still room to grow and profit in one of Europe’s more tightly controlled gambling markets.
