EveryMatrix has secured its first UK turnkey casino platform partnership, joining forces with long-standing land-based and online bingo operator The Palaces. Operated by Palatial Leisure, the deal covers both The Palaces and its sister brand, Bingo Britain.
The collaboration will see the brands migrate fully to EveryMatrix’s technology stack, gaining access to the supplier’s player account management system, payments platform, and affiliate tracking tools. The move signals a new phase in The Palaces’ digital development.
Patrick Duffy, Managing Director at The Palaces, called the migration “a major step in the evolution of our digital strategy,” highlighting the scalability and flexibility it brings. “With EveryMatrix, we will drive forward our online presence and engage our audience in new ways; with enhanced content, features, and promotional tools,” Duffy added.
Boosting Presence in the UK Market
The agreement marks another milestone in EveryMatrix’s UK expansion. Just last month, the company signed a multi-year deal with BetTOM for its full turnkey solution and opened a new central London office on the 25th floor of the HYLO building in Old Street.
Ebbe Groes, Group CEO and Co-Founder of EveryMatrix, said: “We’re delighted to partner with such an established brand as The Palaces as we continue to expand in the UK and Ireland. Our turnkey technology is enabling more global brands to enhance and maximise their offerings.”
Sharper Focus on Player Retention and Experience
EveryMatrix’s focus goes beyond platform delivery. In a recent discussion with SBC Media, Stian Enger Pettersen, CEO of EveryMatrix, outlined the increasing importance of retention in today’s competitive environment. “The cost of acquisition has increased, which has brought focus over to retention,” Pettersen explained. “We focus on the tools that help operators bring in the right players and keep them loyal.”
Customers of The Palaces can expect a cleaner user interface, access to a broader range of slot and casino content, and improved bonusing tools, all designed to improve retention and long-term player value.
Esports Betting Remains a Strategic Arm
While expanding its presence in the UK casino space, EveryMatrix continues to be a key player in esports betting. Its OddsMatrix platform offers coverage on thousands of events annually, with real-time markets and stats across games like CS:GO, League of Legends, and Dota 2.
The company’s data-driven infrastructure supports both pre-match and in-play betting, enabling operators to meet rising demand in the esports segment.
What’s Next for The Palaces and EveryMatrix
The integration with EveryMatrix positions The Palaces and Bingo Britain to modernise their digital operations and appeal to a broader player base. With the migration underway, both brands aim to deliver a more seamless, content-rich experience backed by tools built for performance and compliance.
This move could signal more UK-focused partnerships from EveryMatrix in the near future, as it continues to build momentum across regulated markets.
