Genius Sports Limited, a leading data, technology and commercial company that partners the ecosystem connecting sports, betting and media, is thrilled to announce a new strategic partnership with MEDIAPRO Canada, an independent broadcast services, rights distribution and production company.
The agreement will see the domestic and international addressable market for Canadian soccer being boosted through Genius Sports’ top-notch official data, marketing and streaming solutions.
MEDIAPRO Canada sealed a 10 year partnership with Canadian Soccer Business (CSB) in 2019, the enterprise that represents all commercial interests of the Canadian Premier League (CPL) and Canada Soccer.
In terms of the partnership, MEDIAPRO Canada was entrusted with promoting the sport, including the management of the global and domestic media rights to all CPL and Canadian Championship games.
Oscar Lopez, Chef Executive Officer of MEDIAPRO Canada, commented that they are delighted to seal this agreement with Genius Sports, one of the leading data and technology companies in the sports media landscape.
He went on to say that they are confident that Genius will help unlock the value of their digital assets and extend the reach of their brands across new markets.
Lopez added that the partnership also strengthens their commitment to transparency at a time when Canadian soccer is reaching new heights on both the domestic and international stage.
Mark Locke, Chief Executive Officer of Genius Sports, said that the convergence of official data, betting, streaming and marketing is rapidly changing the sports landscape across North America. Locke went on to say that their technology is driving this convergence at a time when Canada is embracing single-event sports betting.
