Sports data provider Genius Sports Group has announced that it has entered into a ground-breaking betting agreement with Football DataCo, the data rights holder for all professional football leagues in England and Scotland.
In terms of the agreement Genius Sports, through its sports betting division Betgenius, will be given the exclusive right to collect, license and distribute live in-stadium data from the Premier League, the EFL and Scottish Professional Football League to its hundreds of licensed sportsbook operators worldwide, commencing at the start of the 2019-20 season. These rights were held by rival Perform Group since 2013.
Mark Locke, Chief Executive Officer of Genius Sports, commented that being selected by Football DataCo as their exclusive official data partner is transformational for their organization and reinforces their position as the global leader in sports data capture and distribution technology.
Locke also said that this partnership upholds their commitment to ensuring sports remain at the heart of a sustainable sports betting ecosystem that is fair and rewarding for all participants.
Locke explained that the use of secure, UK football league sanctioned data signals the increased maturity of the industry and recognizes the value and protections that this official data feed provides. He also said that Football DataCo leads the world through its heavy investment in a product that assures operators can have complete confidence in its data supply to power some of most valuable sports betting content in the world, including all Premier League matches.
Adrian Ford, General Manager at Football DataCo, said that English and Scottish football is vital to any sportsbook offering and Genius Sports provided a compelling proposal to maximize the value of live data in the betting market for the leagues.
