Inspired Entertainment, a leading New York-listed gaming supplier, has announced the launch of its Grand National-themed virtual sports games with Bookmakers BoyleSports and Ladbrokes Coral.
The bookmakers will be the first operators to go live with the supplier’s Virtual Grand National 2018 and Virtual Grand National Race of Champions products to their customers in advance of the live event scheduled to take place at Aintree racecourse on Saturday, 14th April 2018.
BoyleSports and Ladbrokes Coral will also be streaming Inspired Entertainment’s Grand National Race of Champions game, featuring a field of a number of the most successful horses to have raced at Aintree over the past century, including Many Clouds, Red Rum and Amberleigh House.
Steve Rogers, Chief Commercial Officer at Inspired, revealed that he is delighted to announce the commercial launch of Inspired’s Virtual Grand National 2018, as the nation begins to anticipate the greatest horse race of the year. He added that this is truly a unique product and it promises to add a compelling experience to their customers’ retail and digital channels in advance of the highest profile horse race in the calendar.
Virtual Grand National and Grand National Race of Champions is due to be broadcast at 8 pm on Friday, 13th April 2018 on British TV channel ITV4, with highlights appearing during ITV1’s Grand National coverage on Saturday.
Craig Perry, head of gaming at Ladbrokes Coral, commented that the build-up to the Grand National at Aintree this week is well underway and they are delighted to launch this virtual offering which is as close to the fun and action of the real thing as you can get. .
