Strategic Partnership with Microgame Marks First Italian Venture
LuckyStreak has officially entered the Italian gaming market through a strategic partnership with Microgame, a premier platform provider for regulated operators in Italy. This collaboration represents a milestone in LuckyStreak’s international expansion strategy, following recent success in the US market.
The agreement enables Microgame to distribute LuckyStreak’s comprehensive live dealer portfolio—including blackjack, baccarat, roulette, and auto-roulette—to its network of more than 60 licensed operators throughout Italy. All games have been fully localized to align with Italian player preferences and regulatory requirements.
For Microgame, a company with over 20 years of experience in the Italian market, this integration enhances its content offering as it prepares to launch a new platform infrastructure. The partnership strengthens its position as a leader in product innovation and service delivery in one of Europe’s most established regulated markets.
Executive Perspectives
Rory Kimber, Commercial Director at LuckyStreak, emphasized the significance of the partnership: “We’re particularly delighted to be partnering with Microgame and taking LuckyStreak’s live dealer games to Italy, one of the foremost gambling markets in the world. Microgame’s unrivalled distribution network offers us significant market presence in such an attractive market. It’s a crucial step in our market development strategy.”
Francesco Cuzzupoli, Gaming Product Director at Microgame, highlighted the value LuckyStreak brings to their platform: “Integrating their portfolio into our casino platform marks another significant step in our strategy to strengthen our leadership in the Italian market. LuckyStreak is synonymous with excellence in live gaming, featuring professional dealers, cutting-edge technology, and a platform optimized for all devices.”
Previous US Market Expansion
This Italian venture follows LuckyStreak’s recent expansion into the US market through a partnership with Lions Den Games, a veteran-owned sweepstakes gaming platform operated by J&K Studios. That collaboration has enhanced LuckyStreak’s presence in the growing US sweepstakes sector, with their live dealer content now available alongside games from providers like Tom Horn and Red Rake.
The US partnership leverages a sweepstakes model where customers receive Lions Den Coins when purchasing digital collectibles from J&K Studios. These coins can be used across over 1,000 games, including LuckyStreak’s live dealer offerings. LuckyStreak has adapted its technology to support sweepstakes gaming models with flexible virtual currency systems that accommodate both cryptocurrency and fiat payment methods.
Global Growth Strategy
These strategic partnerships in both Italy and the US demonstrate LuckyStreak’s commitment to expanding its global footprint in regulated markets. By focusing on localization and compliance with regional requirements, the company continues to strengthen its position as a leading provider of live casino content and iGaming solutions worldwide.
The Italian market entry particularly showcases LuckyStreak’s ability to adapt its offerings to meet the specific needs of different regulatory environments while maintaining the high-quality user experience that has fueled its international growth.
