McLaren Racing has entered into a new partnership with leading eSports provider Veloce Esports that will see it will deliver a multifaceted program around the rapidly-growing industry of gaming and sim racing.
In terms of the new partnership, Veloce will administer and expand McLaren’s elite esports team, concentrating on event success, gamer enhancement and the positioning of the esports team internationally.
McLaren and Veloce will also work together in order to create an establishment for the world’s up-and-coming racing gamers and establish a ‘staircase of talent’ – with the eventual objective being a seat in the McLaren esports team.
Mark Waller, Managing Director of Sales and Marketing at McLaren Racing, commented that they are delighted to begin this new partnership with Veloce Esports with their clear focus on continuing to engage a new, younger generation of motor-sports fans. He added that joining forces with an ambitious and forward-thinking company in Veloce is the next significant step to build on the great progress they have already made in the esports category over the last few years.
Waller went on to say that the popularity and growth of esports has been well-documented in recent weeks and that trend looks set to continue even once racing on track resumes. He also said that their aim is to develop and nurture fresh talent via the virtual academy, drive the performance of their esports team and carve new ways of attracting and interacting with fans from around the world.
Jack Clarke, CCO and Co-Founder of Veloce Esports, said that they are incredibly proud and look forward to building a full-scale esports ecosystem with McLaren.
