Microgaming has entered into an agreement with Betsson Group that will see it supply the latter with its complete bingo offering.
Betsson Group is home to a number of industry leading brands, including Nordicbet.com, Betsson.com and Betsafe.com. The Group holds licenses in 11 jurisdictions and its brands are deep-rooted in leading regulated markets in Europe which include the United Kingdom, Spain, Italy and Denmark.
In terms of the agreement signed between the parties, Betsson Group will gain complete access to the software supplier’s vast bingo offering which will commence with a product rollout on Betsson’s Scandinavian, UK and Spanish brands in the next month or two, with more markets following next year.
Microgaming’s state-of-the-art HTML5 bingo client, which provides access to existing chat and game liquidity and delivers an incomparable bingo service on any device, can also now be enjoyed by Betsson’s players.
Joey Hurado, Head of Gaming at Betsson Group, commented that Microgaming boast one of the most impressive bingo offerings in the industry and a proven track record in delivering high quality gaming products. He also said that they are looking forward to taking their bingo offering to the next level with this deal, which they see as a further step to their commitment to provide the best and most engaging player experience in the industry.
Andrew Clucas, Chief Operations Officer at Microgaming added that, established over 50 years ago, Betsson Group has incredible pedigree and boasts some of the most popular and trusted brands in the business.
Clucas went on to say that they are delighted to welcome the Group in a deal that marks another endorsement of their ever growing bingo brand.
