Microgaming has entered into a new partnership with esports betting operator Unikrn that will see it adding esports betting to its aggregation platform.
In terms of the deal, in excess of 800 Microgaming’s global brands worldwide will gain access to Unikrn’s espsorts betting product Unikrn Virtual giving them the opportunity to bet on competitions for titles such as Mortal Kombat, Counter-Strike: Global Offensive, Rocket League, NBA2K, Street Fighter and War Zone (Call of Duty).
Andrew Vouris, Chief Operating Officer of Unikrn, commented that the deal would ensure that Microgaming’s customers would always be able to offer a wide range of betting markets.
Vouris added that Unikrn Virtual is the solution to the single-most foundational issue facing bookmakers today as even in the fast world of esports, content gaps can wreak havoc on better engagement. He added that for bettors who want engaging 24/7 options, Unikrn Virtul is the only option.
Leon Thomas, Commercial Director at Microgaming, said that Microgaming has a rich history of product innovation and development and are constantly exploring new avenues to deliver unique content that raises the bar of entertainment.
Thomas also said that Unikrn has a strong reputation for delivering innovative esports gaming experiences that capture the attention of players around the world, and they firmly believe the addition of their esports product will allow them to bring something special to the market.
Rahul Sood, co-founder of Unikrn, said that when he left his position as Chief Executive Officer of Microsoft Ventures, it was to create something unprecedented. He added with Unikrn Virtual is a never-ending well of exclusive content that will change the betting landscape and with their Microgaming partnership, he is excited to access Microgaming’s network and global reach.
