MIXI Australia has taken majority control of PointsBet in a $430 million deal, securing 66.43% of the company’s shares after months of high-stakes maneuvering. The acquisition, completed on September 12 at AU$1.25 per share, gives MIXI the decisive influence over one of Australia’s most recognized sportsbook and online casino brands.
From Bidding Skirmish to Full Control
The road to this takeover began in late 2024, when whispers of overseas interest in PointsBet triggered a wave of offers. Betr Entertainment was first to make a move, but its bid was brushed aside by PointsBet’s board. MIXI entered the scene in early 2025 with a AU$1.06 per share offer, which gained traction and set off a fierce contest.
Betr countered with a AU$360 million package of cash and shares, briefly winning over PointsBet’s board. But MIXI upped the ante, raising its cash bid to AU$1.20 per share, and gradually pulled shareholder support back its way. Even after Betr dangled a higher all-share offer valued at AU$1.40 per share, PointsBet’s management stood by MIXI, citing greater certainty and reliability in its proposal.
The fight wasn’t without controversy. Betr accused PointsBet of mishandling proxy votes, and a later recount confirmed irregularities, showing MIXI’s support had fallen short of an early threshold. Yet by September, MIXI had built its stake through direct share purchases, pushing past the 66% mark and cementing its control.
What Players Can Expect
For everyday punters, MIXI’s takeover means the PointsBet experience is likely to evolve. With MIXI’s capital and global gaming expertise, players could see:
- Improved technology — faster betting apps, smoother in-play wagering, and better platform stability.
- Expanded markets — more sports options, bigger casino libraries, and possibly new formats inspired by MIXI’s international presence.
- Steadier operations — PointsBet’s future now has financial backing that could support aggressive growth in promotions and features.
That said, Betr’s refusal to sell its near-20% stake keeps the rivalry alive. This lingering tension might benefit players, as competition often translates to sharper odds, more free bets, and stronger promotions as operators vie for loyalty.
A New Chapter for PointsBet
MIXI’s acquisition closes the book on a drawn-out takeover battle that saw multiple twists, accusations, and competing valuations. Now, with majority control in hand, MIXI has the freedom to reshape PointsBet’s direction in both Australia and international markets. For players, the real story will be how these boardroom moves translate into bonuses, odds, and betting options in the months ahead.
