Addison Global, *9+-a mobile sports betting start-up, has revealed that it has entered into a long-term partnership with Hertha BSC, a Berlin-based club that plays in Germany’s top football division, the Bundesliga.
The agreement signed between the parties was brokered by Lagardere Sports, a leading sports and entertainment agency, that will result in Addison Global’s MoPlay brand become the official sports betting partner of Hertha.
In terms of the agreement, the operator will work with the club in order to develop fan engagement programs and special promotions for supporters of Hertha.
The agreement follows MoPlay’s entry to the German market with its mobile-first, SBTech-powered sportsbook offering which went live in June 2018 with a soft launch in the United Kingdom.
MoPlay has also entered into similar partnerships with English Premier League clubs Manchester United and Watford Football Club.
Juergen Reutter, Chief Executive at Addison Global, commented on the partnership by saying that simultaneously securing a Bundesliga sponsorship deal and entering the German market is a sign of their strong commitment to achieving their goals for the MoPlay brand.
Reutter went on to say that they are thrilled to partner Hertha BSC, a club with an extraordinary history and traditions, and also a forward-looking organization whose ambitions on and off the pitch are in line with their own. He also said that since their first meeting with representatives of Hertha BSC they have been deeply impressed by the club. He added that they also feel a real connection with Hertha BSC – their goals for global expansion as well as for offering improved gaming experiences for a new generation of fans are fully aligned, which is why they are very happy with the deal.
