The National Basketball Association (NBA) and William Hill, one of the leading sports book operators in America, have announced that they have entered into a new partnership that will see William Hill becoming a Proud Partner and an Authorized Sports Betting Operator of the NBA in the United States.
In terms of the agreement, William Hill will gain access to exclusive NBA official betting data. The operator will also have a chance to use the NBA LOGO on its advertising campaigns, desktop and mobile sportsbooks as well as its numerous social media channels. The agreement will also see William Hill promoted across the NBA’s digital assets that include NBA app, NBA.com, and the NBA’s social media platforms.
Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA, commented that William Hill is a globally respected brand that has set an early standard for sports betting in the U.S. market. He added that they are delighted to partner with William Hill as they grow their business throughout the U.S. and are excited to work together to provide a world-class experience to their fans.
Dan Shapiro, Vice President of Strategy & Business Development of William Hill US, said that they are proud of this creative partnership that benefits their customers and their partners nationwide while promoting legalized wagering on NBA events. He added that the NBA has been a leader in recognizing the benefits of a legal sports betting market and they expect this to be the beginning of a long and mutually beneficial relationship with the league and its teams.
