The recent announcement that Neteller, the leading Internet payments solutions provider, has re-entered the US online gambling market is yet another indicator that online gambling legislation is currently heading in the right direction in the United States.
The company that owns Neteller, Optimal Payments plc has partnered with Bally Technologies, one of the leading providers of casino equipment, casino management services and networked and server based systems, in terms of which it will provide payments and all related services to Bally as well as to its online gaming customers.
Bally is hoping to integrate Optimal Payments’ Netbanx payment platform into its product for the regulated US gambling market’s operators, thus enabling Bally’s customers to have the use of the entire range of Neteller services and products.
Vice President of Business Development at Bally, John Connelly, said that they are very excited to partner with Optimal Payments in order to bring an integrated gaming and payments solution to their online gaming customers in the US. Connelly added that Bally had been looking out for strategic partnerships with the best of service providers and the partnership with Optimal Payments was a good example of this. Connelly also said that besides Neteller’s vast expertise in payment processing Bally would also benefit from Optimal Payments risk management services.
President and Chief Executive Officer of Optimal Payments, Joel Leonoff, said that they are thrilled to be working with Bally and its customers and that the partnership is part of Optimal Payments’ continual aim to bridge the land-based with online worlds. Leonoff added that he predicts that seven other states will be offering online gambling in 2014.
