The ever growing success of online sports betting and gambling markets has also led to the emergence of several new sectors including the Affiliate Management Solutions which have now become the need of the hour for an affiliate having a network of thousands of customers and they require to regularly update them with emails, SMS, and other modes of communication. To ease this daunting task, affiliate software provider NetRefer has entered into a partnership with customer engagement platform Optinize.
This agreement will ease the most itching job where they have to inform their customers via email and SMS campaigns and with the latest solution, operators will be able to track, monitor, and adjust campaigns targeted directly at the affiliates and customers present in the NetRefer Performance Marketing Platform, as well as use the data to adjust and plan campaigns which will help them fine tune the loop hauls in the running campaign and if it is giving them adequate revenue.
Talking about it and how successful it is going to be in future especially considering the best of the similar solutions already available in the market, NetRefer chief operating officer Timothy Buttigieg said, “The partnership with Optinize signifies a further commitment from our end to provide our clients with the best integrated marketing tools in the industry. The integration between NetRefer and Optinize provides enhanced communication capabilities to our clients, allowing them to efficiently track, monitor and segment affiliate and customer communications. This will ultimately empower them to be successful in all their marketing activities.”
Likewise, Itai Hajbi, the founder and chief executive of Optinize, also added few words about the new features latest solution will having for its customers, he said, “Operators will have the ability to link valuable information stored within the NetRefer Platform and automatically transform the data into goal-focused customer journeys to build meaningful relationships with each of the operators’ affiliates.”
Apart from this, NetRefer is going to showcase several new products and services at ICE and LAC in February in a hope to catch more solution partners attention!
