A new bespoke live game show has been launched by Playtech for the online gambling and sports betting company, Ladbrokes UK. The gameshow, called Well Well Well is live-streamed from Playtech’s Live Casino in Latvia, as are most of the group’s popular live casino products.
The game was designed exclusively for the Entain-owned Labrokes brand. It is, according to Playtech, “one of the most complex bespoke games to date”.
The game showcases exciting new bonus rounds, including Buckets of Gold, Rainbow Pays and Magic Reels, where players can see all the enhanced win potentials.
The Head of Live Casino Innovation at Playtech Live, Kevin Kilminster said that the group was honored that Entain and Ladbrokes UK chose Playtech to build this bespoke Live Game Show, Well Well Well.
“We always strive to deliver bespoke games to support our partners in delivering games which support their business strategies,” said Kilminster. “When you combine gameplay and the presentation perspective with the talented Playtech Live studio production team, you are looking at the best studio experience in the business. The level of detail that has gone into the production of the game Well Well Well is truly commendable and we are thrilled to be working with the fantastic Entain team to create the most engaging responsible gambling entertainment experience for their players.”
