Sports betting operator Parimatch has entered into a partnership with English Premier League football club Everton.
In terms of the two-year deal, Parimatch will become the official betting partner of the football team in Europe and the Commonwealth of Independent States, including marketing rights to promote the brand in the UK.
Parimatch will also gain from brand exposure during match days at Everton’s home Goodison Park Stadium, with advertising shown on LED perimeter and ribbon boards around the pitch.
Last year the Everton football club finished eighth in the league and now ranks second in the current Premier League season.
Sergey Portnov, Chief Executive Officer at Parimatch, commented that Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for them.
Portnov went on to say that they are committed to an exciting relationship that will bring increased awareness of their brand and allow them to offer a unique approach to their sportsbook and gaming offer to Evertonians all over the world.
Alan McTavish, Commercial Director at Everton FC, said that they are delighted to welcome Parimatch, another dynamic international brand with strong growth potential, to their portfolio of commercial partners.
McTavish also said that this regionally-focused deal is an important addition to their partnerships roster. He added that Parimatch’s exclusive rights in CIS and Europe, as well as their rights to promote their brand in the UK fits perfectly with their commercial strategy as they diversify opportunities in many of their sector categories.
McTavish added that they have been impressed with Parimatch’s commitment to both innovation and ingenuity and they look forward to offering an official betting service to their fan-base.
