Pronet, a next-generation platform provider has announced that it has entered into a partnership with Sportal365 that will see it integrate the supplier’s sports content publishing platform.
In terms of the partnership Pronet will be given the opportunity to offer its clients Sportal365’s groundbreaking CMS which seamlessly integrates sports data with editorial content as well as pre-game and live betting odds to boost user engagement.
The publishing platform has been designed to organically merge operators’ betting pages and editorial coverage and also includes an array of features that enhances customer conversions such as betting monetization and video streaming.
The deal between the parties comes as Pronet Gaming presses on with advancing its fully customizable platform with content that promotes differentiation for its partners, complementing the provider’s outstanding local expertise that has seen it expand considerably in emerging markets in recent months.
Alex Leese, Chief Executive Officer at Pronet Gaming, commented on the partnership by saying that Pronet is always looking to add features that enable their clients to set their brand apart and with Sportal365’s unique CMS they will be able to offer an additional competitive edge.
Leese also said that since delivering tailored solutions is at the heart of their strategy, they are pleased to be enhancing their sportsbook platform with a product that takes the end-user experience to the next level.
Stilian Shishkov, Chief Executive Officer of Sportal365, said that as a technology-led provider like them, Pronet Gaming is an exciting partner to team up with, particularly given their growing footprint in emerging markets.
Shishkov added that by optimizing how content is delivered to players to improve engagement their content platform will fit perfectly with their focus on providing bespoke products that boost brand differentiation.
