32Red, the UK’s multiple award-winning online casino, has entered into a two-year extension to its shirt sponsorship deal with Scottish soccer giants Rangers until the end of the 2020/21 season.
The new deal will see 32Red acting as official club sponsor of the Scottish Premiership football club taking their relationship to seven consecutive seasons, after having partnered in the year 2014.
The partnership has already seen 32Red as official club sponsor of the club as they won promotion from the Scottish Championship and reclaimed their position challenging for the Scottish Premiership.
32Red is part of the Kindred Group and the online casino’s logo will remain prominently on the front of all of Ranger’s first-team kits with their branding also appearing across the official club training wear and in-stadium for the 2019/20 and 2020/21 seasons.
Stewart Robertson, Rangers’ Managing Director, commented that they are delighted to continue their relationship with 32Red for the next two seasons. He added that they have been a loyal supporter and partner of the club since 2014 and are pleased that their brand will continue to be on the front of their shirts.
Neil Banbury, General Manager UK at the Kindred Group said that 32Red’s partnership with Rangers has been hugely beneficial for their business and they are thrilled to have extended that association once again.
Banbury went on to say that at 32Red, they are committed to reinventing the sports sponsorship model, so it benefits the whole community. He added that the extension of their relationship with Rangers will afford them a unique position to support the local community and those who need it most through initiatives such as the ‘Big Sleep Out’ which helped fundraise for Glasgow’s homeless.
