Scientific Games has revealed that it has signed a deal with Warner Bros. Consumer Products in terms of which a number of top brands in entertainment will be used as themes for slot games across all channels.
Included in the multi-year, multi-property agreement is the use of popular television and movie brands such as Caddyshack, Friends, Wacky Races, Wonder Woman, Austin Powers, The Flintstones, The Lord of the Rings and The Wizard of Oz.
According to the company, players will also find Willy Wonka and the Chocolate Factory, National Lampoons Vacation, Seinfeld and the Bachelor across all distribution channels.
Pam Lifford, Warner Bros. Consumer Products President, issued a press statement wherein she said that they are excited to continue their partnership with Scientific Games and bring many of Warner Bros. iconic brands and characters to fans through new, immersive and entertaining games. She added that this collaboration will allow them to leverage their popular brands in creative ways and across channels to captivate players and make new consumer connections in the gaming space.
Kevin Sheehan, Scientific Games Chief Executive Officer and President, commented on the deal by saying that the expansion of their Warner Bros. Consumer Products partnership mirrors the growth and evolution of their business which, after mergers with Bally Technologies and WMS Gaming now includes the broadest portfolio of end-to-end solutions for the gaming and lottery industries.
Sheehan went on to say that the convergence of players across multiple channels in land-based, real-money gaming and lottery entertainment affords them an unprecedented opportunity to capitalize on their investment in these timeless and popular Warner Bros. brands and to delight players wherever they like to engage with their products.
