Information Services (SIS} has revealed that it has launched a new 24/7 live betting channel in South Africa in partnership with local sportsbook operator Marshalls World Sport in an endeavor to boost its position in the African betting market.
According to SIS, its new channel has gone live across Marshalls’ retail and online verticals and has been specifically tailored for the South African market, featuring a selection of its Numbers betting products such as a new regular 39’s draw and the twice daily 49’s draw.
The channel will also include greyhound racing, with coverage of up to 38,000 events as well as horse racing from around the world.
Joe Andrews, Digital Sales Manager at SIS, commented that Numbers betting is hugely popular in South Africa, where there is a strong affinity for the 49’s brand, and Marshalls’ customers will enjoy the refreshed 49’s draw and new products that are now on offer.
Andrews also said that alongside horse and greyhound racing, Marshalls has a comprehensive live betting channel that will help drive customer engagement across all hours of the day.
Jeremy Marshall, the Owner of Marshalls World of Sport , said they have been hugely impressed with SIS’s new 24/7 live betting channel since launching it to their customers and it will no doubt help them to increase engagement and provide incremental revenues.
Marshall added that having access to a bespoke channel specifically tailored for the South African market is of huge value to them as a company, with this partnership proving that SIS understands local market needs and requirements perfectly, where one is in the world.
