SIS (Sports Information Services), a provider of content and production services to the betting industry, has announced that it has extended its agreement with the Singapore Pools (Private) Limited, that sees races being made available to UK and Irish retail and online customers via its 24/7 live betting channels service. This will allow for a betting event to take place every 3 minutes.
This new 24-month deal will see SIS extend its broadcasting of all 800 race events, capping off a huge PR week for the company with further news that the races will take place at Kranji – the same venue as the Singapore Triple Crown Series and Singapore Gold Cup – premier events on the Asian circuit.
This deal comes hot on the heels of another lucrative deal signed with Hipódromo Argentino de Palermo Racecourse in Buenos Aires, Argentina, extending the overall racing schedule to include Dubai, Mauritius and Korea.
According to the Head of International Racing at SIS, Simon Fraser, Kranji is one of the most sought-after racing venues on the Asian continent and this new deal, which will include live pictures and data, is fantastic news.
Simon Leong, the Senior Director of Wagering at Singapore Pools, is also delighted to have extended this partnership with Kranji.
Races take place every Friday and Sunday, expect for over the Christmas period. The live events are gaining huge traction around the world and the company is poised for significant growth in 2019, predominantly amongst bettors based in the United Kingdom.
