Sports betting data provider Sportradar has announced that it is acquiring sports data and video analytic provider Synergy Sports for an undisclosed sum.
The provider is using the purchase of Synergy in order to enhance its roster of agreements with professional sports leagues with the deal providing them with additional exposure to college athletics.
A statement issued by Sportradar stated that the NBA, NFL, NHL and MLB is the official partner in the US, while Synergy Sports has league-wide relationships with the NBA and MLB, as well as all of NCAA Division 1 women’s and men’s basketball and over 90 percent of NCAA Division 1 men’s baseball.
Last week the NCAA Division 1 men’s basketball tournament, also known as March Madness and one of the most wagered-on sporting events in the US, commenced.
The Synergy purchase will also see Sportradar gaining access to an agreement with the International Basketball Federation (FIBA). Synergy’s previously existing agreement with the league sees the company provide basketball teams, federations and leagues with a full end-to-end technology platform offering automated video production and graphics.
Synergy is majority-owned by Todd Boehly’s Eldridge industries. Boehly also founded Horizan Acquisition Corp. II (NYSE: HZON). It is rumored that the special purpose acquisition company (SPAC) is acting as the vehicle by which Sportradar will become a publicly traded entity.
A group known as Elysian Park Ventures, comprised of Boehly and other owners of the Los Angeles Dodgers – the Major League Baseball (MLB) franchise in which Boehly holds a stake, is another Synergy backer.
