Sportradar, the global leader in analyzing and leveraging the power of sports data, and SportsGrid, the leader in original programing for daily fantasy as well as sports betting, have announced that they have entered into an exclusive partnership in terms of which they will launch the first free, 24-hour network customized to the sports betting audience.
The partnership will see Sportradar’s ad technology, OTT (over the top, or direct content streaming delivery) and data gathering system with SportGrid’s original, engaging programing, providing fans with precision coverage and analysis of stats and odds across professional sports.
Jason Sukhraj, Senior Vice President US Advertising and OTT at Sportradar, commented on the partnership by saying that Sportradar is always looking to enhance the fan experience through the use of data and technology.
Sukharaj went on to say that collaborating with the SportsGrid executive team provides them with the platform to mesh their core competencies around betting with their programing talent and address the increasing demand for information and content geared around sports gaming.
Louis M. Maione, the President of SportsGrid, said that the integration of Sportradar data and technology into their content is game changing for their free twenty-four hour audio and video gambling network.
Maione also said that this partnership showcases their combined vision of delivering the true convergence of content, data and gaming to the millions of sports fans craving this information and entertaining programing. He added that joining forces with Sportradar instantly affords SportsGrid with the ability to provide unquestionable best of breed sports wagering programing and that Sportradar’s delivery of a robust video solution ensures their content is placed where fans want to consume it, stamping their foothold as a market leader in the space.
