Sportradar, a leading sports betting provider is pleased to announce that it has entered into a 10-year global partnership with the National Hockey League (NHL).
In terms of the deal, Sportradar will become the league’s official integrity partner and official media data rights partner and will also obtain official betting data rights and betting streaming rights.
The NHL will utilize Sportradar’s technology solutions while Sportradar will distribute official statistics and data to media and sports betting companies around the globe.
Carsten Koerl, the Chief Executive Officer at Sportradar Global commented that the NHL has been a terrific partner for Sportradar for nearly seven years and they look forward to collaborating with them in an expanded manner to continue increasing the global reach of the league, while delivering ground-breaking products and services to their customers.
Koerl went on to say that this agreement truly highlights the global, multi-vertical, wide-ranging capabilities of Sportradar’s technology solutions and reflects how they use data to create engaging, personalized experiences for their partners and customers.
This partnership is Sportradar’s latest with an American sports league and follows marketing deals that the provider has signed with the New York Jets and Baltimore Ravens in May.
Gary Bettman, NHL Commissioner, said that as the global leading provider of sports data for the media and betting industry, Sportradar has the unique expertise to help them deliver stats, insights and video content to their fans who are extremely tech-savvy and constantly crave new and compelling ways to engage with their sport.
Bettman added that they are thrilled to continue and deepen their important partnership with Sportradar and look forward to delivering a best-in-class fan experience through their collaborations over the next decade.
