Sportradar, a leading sports data provider, has entered into a global partnership with Major League Baseball (MLB) in terms of which it will serve as its official distributor.
The partnership signed by the parties will see Sportradar serving as the exclusive distributor of official MLB real time game statistics to media companies as well as regulated sports betting operators outside the US and live audio-visual game feeds to gaming operators in regulated markets outside the United States.
Kenny Gersh, Executive Vice President, Gaming & New Business Ventures at MLB commented that a high-quality, reliable and fast official data feed is the building block to creating engaging gaming products for MLB fans.
Gersh went on to say that Sportradar, a proven industry leader in data distribution, is perfectly positioned to help MLB deliver an exceptional Official MLB betting feed. He added that they are excited about the opportunities that this partnership will unlock as the sports betting landscape continues to unfold in the United States.
Carsten Koerl, Chief Executive of Sportradar, said that they are truly excited to be working with Major League Baseball as its official global data partner.
Koerl also said that this is not only a tremendous opportunity for Sportradar, but ultimately it opens up new doors for MLB fans who have historically shown a proclivity for sophisticated data. He added that they look forward to utilizing their vast global experience as the global leader in the data, AV and integrity spaces to give fans and partners an unmatched experience.
