Sportradar, a leading global sports technology company has entered into an expansive multiyear partnership agreement with the National Basketball Association (NBA) in terms of which the NBA, Women’s National Basketball Association (WNBA) and NBA G League will use Sportradar’s global and wide-ranging capabilities to grow U.S. operations, enhance their international footprint and drive fan engagement. The partnership will begin with the 2023-24 NBA season and will provide the NBA with an equity stake in Sportradar.
The agreement with the NBA, WNBA and NBA G League allows Sportradar to be the exclusive provider of NBA data across the globe that will assist fans worldwide to engage with the three leagues.
Sportradar acts as the authorized global distributor of official NBA and WNBA betting data as well as the distributor of live game video that is available to international sports betting operators for fans to experience in real time.
The deal is an extension of a relationship that commenced in 2016 when Sportradar and the NBA entered into a multiyear partnership which saw Sportradar become an Official Provider of Real-time NBA League Statistics
The parties will continue to collaborate on best-in-class practices in order to protect the integrity of games, which includes using Sportradar’s Universal Fraud Detection System (UFDS) to monitor global betting trends and activity across the world.
Scott Kaufman-Ross, Senior Vice President and Head of Gaming & New Business Ventures at NBA, said that Sportradar has been a terrific partner as the league has navigated its exploration into the global sports betting landscape. He added that as the market matures, they are thrilled to extend their partnership with Sportradar and utilize data and insights to create new fan experiences and innovate around the NBA globally.
